CapiFlow helps WooCommerce stores send cleaner conversion data to Meta.
CapiFlow connects WooCommerce with Meta Pixel and Conversions API so store owners can track important ecommerce events from browser and server-side sources, improve attribution reliability, and review event activity from a simple dashboard.
What is CapiFlow?
CapiFlow is a WordPress plugin for WooCommerce stores that need Meta Pixel and server-side Conversions API tracking without complicated manual Google Tag Manager server-container setup.
The plugin is designed to help store owners send key WooCommerce events such as PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, and Refund with consistent event data and deduplication support.
Core Features
Meta Pixel Tracking
Track browser-side WooCommerce events and send useful ecommerce parameters to Meta.
Conversions API
Send server-side event signals from WooCommerce to improve event delivery reliability.
Deduplication Support
Use matching event IDs so browser and server events can be deduplicated by Meta.
Analytics Dashboard
Review tracked events and important activity inside WordPress admin.
Fraud Alerts
Provide store owners with useful order-quality signals and alerts for review.
Privacy-aware Controls
Includes settings and integration points for consent-aware tracking workflows.
How CapiFlow Works
Install
Install CapiFlow on your WooCommerce store.
Connect
Add your Meta Pixel ID and Conversions API access token.
Track
CapiFlow tracks WooCommerce events from browser and server-side flows.
Review
Use dashboard and logs to review events, order activity, and setup status.
Supported Event Types
| Event | Purpose | Source |
|---|---|---|
| PageView | Basic page visit tracking | Browser |
| ViewContent | Product page tracking | Browser + Server where applicable |
| AddToCart | Cart intent tracking | Browser + Server where applicable |
| InitiateCheckout | Checkout start tracking | Browser + Server where applicable |
| Purchase | Order conversion tracking | Browser + Server |
| Refund | Refund / negative event workflow | Server |
Privacy & Data Handling
CapiFlow may process ecommerce event data such as event name, event time, event ID, product/order details, page URL, user agent, IP address, browser identifiers such as fbp/fbc when available, and hashed customer data when available for matching.
Store owners remain responsible for configuring lawful consent, privacy notices, and data-sharing settings based on their jurisdiction and business requirements.
- Customer identifiers should be hashed before being sent to Meta where applicable.
- Consent-aware controls and extension hooks are provided for site owners and developers.
- Tracking can be configured by the store owner from WordPress admin.
Ready to simplify WooCommerce tracking?
Install CapiFlow and connect your WooCommerce store with Meta Pixel + CAPI tracking.